In this episode, I discuss the issue of using paid advertising to drive traffic to an online creative business. As an author, I rely on a variety of paid ads to drive traffic to my books. But with the rising cost of advertising and the time and energy required, I'm seeking other avenues to promote my author business.
In this episode, I go through some of the problems and pitfalls of paid ads, as well as some alternative marketing strategies. I talk about generating traffic organically, using social media, email marketing, and content marketing to create a more sustainable creative business.